As you browse the internet, especially if you're using Google's Chrome browser, you may have noticed that some websites are marked in the address bar as, 'Not secure.' Is Google marking your site in this way?
A growing number of sites are instead shown with a padlock beside the address and the letters, 'https,' also displayed. This shows that the site is secure. But why should you make your site secure, and how do you do it?
There are four main reasons why making sure your site is secure is a good idea.
1. Data protection
A secure website ensures all interactions with your website are secure. This means credit card transactions, data transfer and logins on a website will all be secure. As customers become more savvy about internet security they are less likely to make a purchase from a website that is not marked as secure.
Search engines like Google will look more favourably on sites that have security enabled. These sites are often pushed higher in the search rankings and results compared to competing websites that aren't secure. To see this for yourself, search for almost anything on Google and scroll down the results to see how many of the top ranking sites have, 'https,' beside their address.
Increasing numbers of cyber attacks and the strengthening of data protection legislation (eg. GDPR) means that site owners need to take measures to protect themselves and their customers. Having a secure website protects customers from so-called man-in-the-middle (MITM) attacks: when a third party (i.e. a hacker) is intercepting transmissions between your website and the customer's computer.
Customer perceptions and trust is strengthened if they know that the site they are using is secure, particularly if they are looking to make an online purchase. They’ll want to use your site, secure in the knowledge that their personal and financial information is in safe hands.
How do I go about making my website secure?
That's easy: by installing a secure certificate on your website. Secure certificates for websites are also known as SSL certificates. SSL stands for Secure Socket Layer and having such a certificate in place on your site establishes a secure connection between your website and the browser.
Fortunately, adding an SSL certificate to a website is a fairly straightforward job, and your developer or agency should be able to do this for free or at a minimal cost. Every website we manage the hosting for here at SYPO will be given an SSL certificate free-of-charge, giving you and your customers peace of mind.
For more information, get in contact with one of our team.