When was the last time you looked at your own website?
It’s fairly common for companies to spend a small fortune on developing their online presence, but once the site is launched they don’t tend to check it very often.
Similarly, it’s not uncommon for us to be given a website address, only to find that the site is unavailable. At a recent business expo, we went to check out the website of one of our fellow exhibitors and could ‘not’ find their website. We duly informed them so that they could get in touch with their developers to rectify the situation immediately, as their stand marketing materials and banners pointed visitors to their website.
Having a website is supposed to give our businesses 24-7 market exposure to the world, but that only works if the site is visible or quick to load. With so much choice online, users are becoming increasingly demanding when it comes to site response times. A site that fails or takes too long to load will be quickly dismissed in favour of one that responds almost immediately. And to add insult to injury, a slow or non-loading website can also have a negative impact on your search engine optimisation.
In the absence of being able to check your website daily or hourly to make sure it’s still visible or quick to load, is it something that your website agency does for you? Probably not.
These days, it’s easy to subscribe to a monitoring service that will regularly check for any outages or slow response times on your website. After all, the first step in fixing a problem like a missing or slow loading website is 'knowing' that its missing or slow loading.
Armed with timely information about a drop in your website’s performance, the root causes tend to be:
1. A problem with the host server,
And / Or
2. A problem with the website itself.
As part of our ongoing commitment to providing excellent customer support, we monitor the response times of our client’s websites to help them make sure visitor experience is the best it can be. And if we’re notified of any problems, we’re quick to respond and rescue the situation.
Our team of expert developers will be able to determine if the problem is with the host server or the website coding, and then take the necessary actions to get things up and running again to minimise disruption to your business.
If you’re interested in monitoring your own site, we can recommend services like Pingdom and Statusscake. There’s no need to add code or change your website, and the regular reporting can help you identify and benchmark your website’s performance.
For more information, please feel free to get in touch with us.